Color Psychology

We are all aware of what holiday it is in the US just by observing the color combinations on the shelves of the local Walmart and Target (annoyingly being stocked months in advance of the actual celebration). The orange and black confirms our need to stock up on candy and the red and green starts popping up before Halloween has passed. Designers are relied upon for their experience with, and sensitivity to, what color can communicate. While we all grew up with an understanding that these meanings are universal, color can communicate very different messages in other cultures. The infographic below is an excellent resource for investigating cultural meanings—remember to know your audience first, then communicatewhat-colors-mean-in-different-cultures_50290a647f1f2 with color.