Basic Types of Infographics and the Do's and Don'ts of Designing Them

Infographics, aka data visualizations, have been inundating the internet and social media for years now. Successful infographics convey information visually, can grab attention quickly and help your audience to easily digest complex information by breaking them down into concise chunks of data. Choosing a visual representation for your data depends largely on what that data is, and the audience that will be viewing it. has two worthwhile articles with opposing viewpoints to get you started: The Do's and Don'ts of Infographic Design by Amy Balliet and The Do's and Don'ts of Infographic Design (Revisited) by Nathan Yau. Knowing the basic forms an infographic can take on is also valuable knowledge. An article at, 8 Types of Infographics and When to Use Them by Diana Adams will give you an overview of the most common forms, and hopefully lead you in the appropriate visual direction with your own research. I've included some examples below that illustrate the various categories.

FLOWCHART Should I Work for Free? by Jessica Hische



VISUALIZED ARTICLE Caffeine Blast by LiveScience




TIMELINE Poof! from



USEFUL BAIT How to Train Yourself to Speed Read by MindFlash



THIS VS. THAT Orwell Vs. Huxley by ColumnFive



NUMBER PORN from Why Bill Gates is Better than Batman by Frugal Dad

Screen Shot 2013-08-29 at 10.38.14 AM


PHOTO INFOGRAPHIC Dining Ettiquette by Rene Kwok/Sun Sentinel



DATA VIS Seven Summits by Ffunction